PRODUCT: AN ANONYMOUS, DEMOCRATIC SOCIAL NETWORK.

INSIGHT: MOST SOCIAL NETWORKS ARE FULL OF PEOPLE YOU KNOW BRAGGING OR COMPLAINING. REDDIT IS A BUNCH OF STRANGERS BEING STUPID AND FUN.

CAMPAIGN: STUPID, BUT BRILLIANT. YOU’LL FIND IT ON REDDIT.


 
 
 
 
 
 
 
 

the world could use more stupid, brilliant stuff.

so reddit will make more stupid, brilliant stuff.

like a self driving car demolition derby

 

or a self help book that makes a case for nihilism